Most feuds these days are built off the TUF reality show and therefore bullshit in my opinion. Just look at Jon Jones vs. Chael Sonnen. Obviously this fight shouldn’t be happening in the first place since Sonnen is on a losing streak in the middleweight division and simply doesn’t deserve a light heavyweight title shot.
What’s important to realize is that fighters are taking note of Sonnen’s success with the gift of gab and using words to increase their fan bases and inspire more eye balls to turn their way. What makes this painfully mundane is the lack of conviction many of these fighters really perform in the cage.
Unless people actually enjoy watching Sonnen grind out wins or drop submission losses, it’s obvious the professional wrestling format has got a lot of MMA fans hot and heavy these days.